Young & Laramore

Halloween Milk Shakes: We traced the call

This storied “steak” burger and milk shake chain partnered with Y&L when they had just over a hundred restaurants. For eighteen years Y&L provided every marketing service possible, and company leaders (by their own account) relied heavily on the work to help them grow past five hundred restaurants.

By recognizing the native intelligence of its customers and acknowledging that most people appreciate a certain standard of humor far above the typical materials found in a fast casual or fast food restaurant, Y&L used in-store point-of-purchase materials to convince consumers that Steak ’n Shake was an unusual company, more attuned, with higher standards in general and respect for the people eating there.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website