Young & Laramore

Halloween Milk Shakes: Reflection

This storied “steak” burger and milk shake chain partnered with Y&L when they had just over a hundred restaurants. For eighteen years Y&L provided every marketing service possible, and company leaders (by their own account) relied heavily on the work to help them grow past five hundred restaurants.

One key to the campaign was to keep the service element at the forefront—to distinguish from mere fast food—and to keep everything disarmingly, straightforwardly simple: clearly the “special effects” budget in this Halloween commercial was held to a minimum.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website