Young & Laramore

Create Your Own Steakburger: Barbershop Quartet Wind Machine

This storied “steak” burger and milk shake chain partnered with Y&L when they had just over a hundred restaurants. For eighteen years Y&L provided every marketing service possible, and company leaders (by their own account) leveraged the work to help them grow past five hundred restaurants.

One strength of Y&L’s Steak ’n Shake campaign was flexibility: it could be used to communicate core benefits, or new product introductions, and always seem part of the same overall brand.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website