Young & Laramore

Coconut Suggestion Box

This storied “steak” burger and milk shake chain partnered with Y&L when they had just over a hundred restaurants. For eighteen years Y&L provided every marketing service possible, and company leaders (by their own account) relied heavily on the work to help them grow past five hundred restaurants.

A core attribute of the Steak ’n Shake campaign that reflected the ethos of the brand itself was authenticity—which meant the ads could not settle for being “pleasant” or “funny enough for a commercial,” but honestly, authentically entertaining.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website