Young & Laramore

Avast Ye Mouth

This storied “steak” burger and milk shake chain partnered with Y&L when they had just over a hundred restaurants. For eighteen years Y&L provided every marketing service possible, and company leaders (by their own account) relied heavily on the work to help them grow past five hundred restaurants.

In a world filled with billboards that either make no attempt to entertain, or rely on the typical tropes of outdoor advertising, there is nothing more refreshing for drivers than encountering a truly unexpected, original thought—which elevates the perception of the entire brand and the products it provides.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website