Young & Laramore

Bacon, Egg & Cheese Croissant (:30)

When you download the Speedway app, you get free stuff. It’s a pretty
good deal. But a lot of Speedway’s customers were missing out. We made a TV
spot to show them exactly what they’re missing out on: free food, free drinks,
free gift cards and … free bacon, egg and cheese croissants.

Then we reinforced the message with digital ads, in-store signage
and social content showing just how easy it is to get free stuff. (Including
bacon, egg and cheese croissants.)


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website