Young & Laramore

Silver in the City Website

With shelves full of jewelry, unusual gifts and housewares, Silver in the City is unlike other gift stores—so we knew its bags, windows, ads, digital work and point of purchase choices had to reflect that. We developed a true personality for Silver in the City, complete with a voice that’s funny and eccentric, a classic, artful and bold graphic tone and an all around air of excitement that keeps current fans coming back and, while successfully drawing new fans in.

Part of the “draw new fans in” tactic centered around mobile and online traffic. Allowing Silver in the City to be marketable outside its storefront was a giant leap for the store, and the website we built for them was a great step in the right direction to allow them to do just that.

View Silver in the City Website 


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website