Young & Laramore

Jewelry Holders

With shelves full of jewelry, unusual gifts and housewares, Silver in the City is unlike other gift stores—so we knew its bags, windows, ads, digital work and point of purchase choices had to reflect that. We developed a true personality for Silver in the City, complete with a voice that’s funny and eccentric, a classic, artful and bold graphic tone and an all around air of excitement that keeps current fans coming back and, while successfully drawing new fans in.

To create a unified look that carried the brand message throughout every aspect of the store, we created packaging goods like tape and bumper stickers for online sales, we reimagined the Silver in the City logo and we created custom boxes, business cards and jewelry holders for the shop.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website