Young & Laramore

Business Cards

With shelves full of jewelry, unusual gifts and housewares, Silver in the City is unlike other gift stores—so we knew its bags, windows, ads, digital work and point of purchase choices had to reflect that. We developed a true personality for Silver in the City, complete with a voice that’s funny and eccentric, a classic, artful and bold graphic tone and an all around air of excitement that keeps current fans coming back and, while successfully drawing new fans in.

We realized that the new brand tone was missing at the “corporate” (if you can call a small, local business that) level so created business cards that matched the look and feel of the store, while highlighting the personalities of their cardholder-counterparts with job titles like “Head Honcho.”


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website