Young & Laramore

Selling Eating: Restaurant Marketing Beyond the Word “Delicious”


What do you do when you’ve spent about twenty years making a restaurant famous, and you’re looking for other restaurants to make equally famous? Probably time to write a book, huh.

With a Foreword by Russ Klein (CMO of Burger King), Selling Eating: Restaurant Marketing Beyond the Word ‘Delicious’ contains advice ranging from “The Seven Very Specific People Your Restaurant Needs To Reach” to “Fifteen Forbidden Food Words to Never Use.” Paul Barron, author of The Chipotle Effect, says, “I regularly see restaurants struggle with the exact issues this book covers… Fun to read, and instructive.”

Selling Eating was written by Y&L Principal, Charlie Hopper and published by Young & Laramore (hey, that’s us).

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Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website