Young & Laramore

Nuggets, Nibbles, Morsels, Crumbs: Selected Restaurant Marketing Columns from Food & Drink Magazine

For about five years, every issue of Food & Drink magazine has contained Charlie Hopper’s restaurant marketing advice—enough, now, to fill an e-book. As the Vice President of Marketing at City Barbecue writes in the foreword, “This book has so many ideas. They grab you right awayCharlie does a great job describing the problems many of us often overlook, along with helpful ideas that can spark solutions.” 

Details about the e-book 


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website