Contrary to assumptions in the lawn industry, our primary research revealed that, rather than obsession over “the perfect lawn,” most homeowners just want a decent one that lives up to their neighborhood standards.
So, we tapped into consumers’ desire to not be “that house,” (you know, the one that the neighbors complain about) and helped Scotts LawnService successfully raise its sales year over year.
By creating “real” testimonials from the folks next door we introduced the idea of the neighborhood standard, and made it clear that some houses aren’t quite up to par. So what’ll it take to mend this neighbor’s broken heart? Well, there’s only one solution: Scotts LawnService.