How often do you think about door locks? If you’re like most people, the answer is once every seven or so years. So it’s not surprising that Schlage had a tough time staying in consumers’ minds.
Since partnering with Schlage, we attacked this problem with an ever-expanding body of memorable, targeted work—from strategic position and brand books to TV commercials, Tumblr sites and shareable web content.
Oh, and we also locked a guy in a house.
More on that here: find out about our Key to Strong challenge (and how “locked-in-a-house-guy” got out) by watching the Key to Strong case study.