How often do you think about door locks? If you’re like most people, the answer is once every seven or so years. So it’s not surprising that Schlage had a tough time staying in consumers’ minds.
Since partnering with Schlage, we attacked this problem with an ever-expanding body of memorable, targeted work—from strategic position and brand books to TV commercials, Tumblr sites and shareable web content.
Strong. Stronger. Schlage. is a print ad designed to reinforce the idea that with 90 years of experience under its belt, Schlage = Strength. It’s hard to say, and harder to break.