Young & Laramore


How often do you think about door locks? If you’re like most people, the answer is once every seven or so years. So it’s not surprising that Schlage had a tough time staying in consumers’ minds.

Since partnering with Schlage, we attacked this problem with an ever-expanding body of memorable, targeted work—from strategic position and brand books to TV commercials, Tumblr sites and shareable web content.

For “Recommendation,” we enlisted an expert burgl—er, pitchman to describe why he puts Schlage locks on his own doors.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website