Young & Laramore

Keyless Era: Teaser

For the launch of keyless electronic locks from Schlage, we started with a simple thought: For thousands of years, we’ve been beholden in some way to keys. And now that our homes are finally keyless, we’re entering a new age. A smarter, more convenient era. the Keyless Era.

And we ushered in the new era by--yup, blowing up a key.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website