For the launch of keyless electronic locks from Schlage, we started with a simple thought: For thousands of years, we’ve been beholden in some way to keys. And now that our homes are finally keyless, we’re entering a new age. A smarter, more convenient era. The Keyless Era.

To build excitement for this new era, we created the Keyless Era Challenge--a microsite full of Keyless Era videos that users were instructed to watch before answering a simple question pertaining to the content. The contest lasted for 31 days, at the end of which one lucky winner took home $10,000 in cold, hard (keyless) cash.