In 2015, after years of establishing Schlage as “strong,” the brand decided it was time to shift a bit of its focus towards style. To do that, Y&L knew we had to position Schlage as an expert in its field. So we created Elevate, a collection of home accent brands—admitted by invitation only—that want to make their voices heard in the design conversation. Originated by Schlage but conceived as a true collective, Elevate is guided by a clear mission: become part of the home style landscape in a way that no single brand can do on its own by creating calculated, dynamic content.
When we began to reach out to other home accent brands to invite them to join the consortium we knew we needed a singular space that could clearly articulate the idea behind Elevate, so we created a unique upwardly scrolling website that literally elevates as it’s used.