Young & Laramore

Window signage

Pet Supplies Plus stores have a smaller footprint than most pet supply chains. They do that intentionally, to make the shopping experience easier on their customers. The “Minus the hassle” campaign was born out of that idea: shopping for pet products can—and should—be easy.

If we want Pet Supplies Plus shoppers to know one thing it’s that Pet Supplies Plus stores are small—and they like it that way. To make sure that’s not a message that gets lost, we put it right on the windows. Twice.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website