Pet Supplies Plus stores have a smaller footprint than most pet supply chains. They do that intentionally, to make the shopping experience easier on their customers. The “Minus the hassle” campaign was born out of that idea: shopping for pet products can—and should—be easy.
“Waiting” capitalizes on the idea that Big Box retailers have longer lines, bigger crowds and less efficient store layouts, meaning customers will have to wait longer for the things they need. (Sorry, Moose!)