Young & Laramore

Oversized is overrated

Pet Supplies Plus stores have a smaller footprint than most pet supply chains. They do that intentionally, to make the shopping experience easier on their customers. The “Minus the hassle” campaign was born out of that idea: shopping for pet products can—and should—be easy.

“Oversized is overrated” kind of says it all—sometimes, bigger isn’t better—and in the case of pet retail stores, we know that to be true. Stores that are too big leave customers trying to navigate long, winding aisles, stuck in crowded lines and generally more hassled than customers who shop in smaller alternatives, like Pet Supplies Plus.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website