Young & Laramore

End cap: Which is smaller?

Pet Supplies Plus stores have a smaller footprint than most pet supply chains. They do that intentionally, to make the shopping experience easier on their customers. The “Minus the hassle” campaign was born out of that idea: shopping for pet products can—and should—be easy.

At Pet Supplies Plus, part of making shopping easy is keeping customers confident in the products they’re buying, which largely comes down to having the best price—something we’re never shy to talk about.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website