Young & Laramore

End cap: We can’t promise your cat likes you

Pet Supplies Plus stores have a smaller footprint than most pet supply chains. They do that intentionally, to make the shopping experience easier on their customers. The “Minus the hassle” campaign was born out of that idea: shopping for pet products can—and should—be easy.

Inside of Pet Supplies Plus, we want customers to feel delighted by every piece of signage they see. We also want to come across as an authentic pet brand filled with real pet owners, which means we know sometimes, the cat just doesn’t like you.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website