Young & Laramore

End cap: Empty-handed

Pet Supplies Plus stores have a smaller footprint than most pet supply chains. They do that intentionally, to make the shopping experience easier on their customers. The “Minus the hassle” campaign was born out of that idea: shopping for pet products can—and should—be easy.

Our goal for Pet Supplies Plus is to feature real pets that look like the ones customers have at home, not the perfectly airbrushed golden retrievers we so often see in ads. That said, angry cats? Definitely fit the bill.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website