Young & Laramore

Radio: “Big Box vs. Small Box”

Pet Supplies Plus stores have a smaller footprint than most pet supply chains. They do that intentionally, to make the shopping experience easier on their customers. The “Minus the hassle” campaign was born out of that idea: shopping for pet products can—and should—be easy.

In “Big Box vs. Small Box” we decided to bring the hassle of Big Box retailers to life by putting two cats in boxes* to demonstrate the difference between shopping somewhere big versus shopping somewhere small, like Pet Supplies Plus. *No cats were harmed (or, if we’re being honest, used at all) in the making of this ad.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website