Young & Laramore

The Grill Makes It

Recognizing that the true power of these Philly-style “East Coast” subs comes from the way they’re grilled, Y&L helped Penn Station attack mundane lunches.

Dull, humming microwaves. The depressing crinkle of a brown bag. The limp attempt our competitors make to “heat” their sandwiches without really cooking them. Penn Station believes in its grill; and we’re delighted to join them in taking on lesser subs and all-around weak attempts at lunch in general with radio spots, in-store marketing and outdoor ads.

Often, in the world of billboard advertising, simple is better. Compare that to when you have a tagline as simply unbeatable as “The Grill Makes It” and it’s definitely better.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website