Young & Laramore

Newfields Map


People love the Indianapolis Museum of Art. Locals are proud of it, and it’s internationally recognized for its general excellence. But visits were down, even from members. So in addition to its art collection, the IMA is leveraging its natural location, surrounded by 152 acres of woods, gardens and lawns, with a river flowing along the west side and a canal running through it. Not just art—art plus nature.

This Newfields map, available on the website and changing from day to night as the sun sets, gives visitors an overview of the entire property (and also changes with the seasons)—a holistic approach to appreciating “art plus nature,” full of little surprises for those who look closer.


Brizo


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website