Young & Laramore

All-New Lineup: Print

Slugger’s got the best bats in fastpitch—the most advanced tech and the most complete lineup. But what matters most to each player is knowing they’ve got the right bat for her.

So when Slugger launched their 2018 lineup, we helped them celebrate each individual player and the bat designed to make her swings hit harder, her hits go farther, her game get sharper. The campaign is a rallying cry, empowering each girl to play confidently because no else can swing like her.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website