Young & Laramore


Kelty is an outdoor brand that’s as legacy as they come. The problem is that while its products were built to stand the test of time, its fan base wasn’t. Our challenge quickly became growing Kelty beyond “just camping gear.”  To do that, we married the durability of Kelty products with the brand’s inherently youthful spirit to create “Kelty Built.” Kelty Built is a campaign about a product that can take you places; about a piece of gear that not only provides greatness—but inspires great moments. 

“Trunk” tells the story of the aftermath of a weekend to remember, made possible by products that helped get you there.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website