Young & Laramore

Truck Wrap


Over 90 markets across the United States and Canada have syndicated the Goodwill campaign since it began in 1996. The ads effectively establish Goodwill as a discount retailer—a well-organized, fun place to shop for brand name merchandise in good condition at low, low, low prices. Originally produced for Goodwill of Central Indiana, this campaign has grown system-wide sales and donations in Indianapolis by more than five fold.

Locally, we extended the campaign into Out of Home marketing as well, including Semi-trucks, branded to remind people that Goodwill is just as much about good clothes as it is about being a good cause.


Brizo


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website