Young & Laramore

Things Change: Teaser

Before Super Bowl Sunday, when Indiana Farm Bureau Insurance’s “Things Change” campaign premiered, we aired this teaser to create a little curiousity, and to remind everyone of the honest fact that life is just one long series of changes. And when things change, your insurance should, too.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website