Just about everyone has some kind of insurance. But practically no one knows exactly what it covers. And rather than find out, too many of us knock on wood, merely hoping we’re protected.
“Pool” introduces the “slow knock,” a tongue in cheek nod to the “slow clap.” The spot opens on the aftermath of an accident, people standing around stunned by the scene ... when slowly, very slowly, the offender knocks on wood, hoping that he’ll be covered by his insurance policy for the damage just done. The knocking builds into a frenzy, before being snuffed out by the Farm Bureau Insurance logo – because with Farm Bureau Insurance knocking is never required.