Young & Laramore

Radio: “Pool”

Just about everyone has some kind of insurance. But practically no one knows exactly what it covers. And rather than find out, too many of us knock on wood, merely hoping we’re protected.

This Farm Bureau radio spot features a teenage boy left to “knock on wood” after crashing his dad’s new car into a pool. Because that doesn’t sound expensive or anything.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website