Young & Laramore

Disaster Blaster

Let’s face it, no one wants to think about their insurance policy, let alone take the time to give people their information knowing full well that an insurance salesperson is going to call them. In an effort to create measurable engagement and drive leads into the funnel, Y&L created a mobile vehicle with a touchscreen video game housed in it. 

The “Disaster Blaster” can deploy at all kinds of events, including The Lawn at White River State Park, a major outdoor concert venue and can also be loaned out to agents to be used at local marketing events. The beauty of the Disaster Blaster is that it allows consumers to spend time with the brand, all the while ultimately capturing their data.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website