Young & Laramore

Radio: “Dad Indeed”

Just about everyone has some kind of insurance. But practically no one knows exactly what it covers. And rather than find out, too many of us knock on wood, merely hoping we’re protected.

Life insurance is a tricky subject--as most people associate it with death. Farm Bureau makes it clear that “life” means all life--including brand new (and majorly unexpected) life.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website