Young & Laramore

Banner Ad: Superstitions

Let’s face it: some people are born lucky. But most are not. Which is why you need to talk to Farm Bureau Insurance—the agency that helps you "have what you need, and know what you have."

When it comes to your coverage, as “Superstitions” points out, crossing your fingers simply won’t do. We created this series of animated banner ads to drive online auto sales for Farm Bureau Insurance by reminding consumers that when it comes to your coverage, luck should have nothing to do with it.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website