In an effort to impact the larger interior design conversation through thought leadership, we created the ELEVATE Design Collective, a formation of six well-known home accent brands, united to raise the role of accent products in interior design. The collective’s task was to create ongoing relationships with leading interior designers and architects in order to bolster awareness and preferences for home accent products.
The first thing the collective did was partner with Pantone to create “Single Malt,” a custom color imagined and brought to life by ELEVATE. Each of ELEVATE’s six brands then created a signature product in Single Malt to go into a loft in SoHo during New York Design Week. In the end, the loft was a beautiful piece of collaborative art that truly brought accents to the foreground of the design conversation.