Young & Laramore

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One foot in the past, one in the present, Champagne Velvet has been re-revived with a classic look from the early 1900s. The brand language harkens the past, while the imagery reflects modern day. The intersection of old meets new.

This Champagne Velvet cooler cling was designed to go on the glass door in the beer area of a liquor store. It’s made to be simple and enjoyable—like a cool glass of CV.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website