Young & Laramore

Grand Time

One foot in the past, one in the present, Champagne Velvet has been re-revived with a classic look from the early 1900s. The brand language harkens the past, while the imagery reflects modern day. The intersection of old meets new. Born 1902. Reborn 2016.

“Grand Time” is the perfect example of what we mean when we say “old meets new.” It’s formality meets freedom. Poise meets “poetic expression.”


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website