Young & Laramore

Gimme a CV

One foot in the past, one in the present, Champagne Velvet has been re-revived with a classic look from the early 1900s. The brand language harkens the past, while the imagery reflects modern day. The intersection of old meets new.

The “Gimme a CV” poster uses the Champagne Velvet tap handle like the calling card that it is—bold, authoritative and to the point—Gimme a CV says what it means.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website