Young & Laramore

Champagne Velvet 6-Pack


For the first half of the 20th century, Champagne Velvet was a ubiquitous, beloved beer throughout the Midwest—something your grandpa probably drank after his shift at the factory. Upland recently revived the brand (using the original, handwritten recipe) and wanted us to reference its heritage without dwelling on it. And, that’s exactly what we did—basing this 6-pack design on CV’s original 1940s can.


Brizo


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website