Young & Laramore

Brewer Shirt


For the first half of the 20th century, Champagne Velvet was a ubiquitous, beloved beer throughout the Midwest—something your grandpa probably drank after his shift at the factory. Upland recently revived the brand (using the original, handwritten recipe) and wanted us to reference its heritage without dwelling on it.

We wanted to make the Champagne Velvet Brewer’s Shirts something special, so we designed them to look and feel like vintage bowling shirts.


Brizo


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website