Young & Laramore

Best Girl

One foot in the past, one in the present, Champagne Velvet has been re-revived with a classic look from the early 1900s. The brand language harkens the past, while the imagery reflects modern day. The intersection of old meets new. Born 1902. Reborn 2016.

“Best Girl” tells us that even an “old” beer can be the perfect choice for a night of modern romance.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website