Young & Laramore

Bar Tacker

For the first half of the 20th century, Champagne Velvet was a ubiquitous, beloved beer throughout the Midwest—something your grandpa probably drank after his shift at the factory. Upland recently revived the brand (using the original, handwritten recipe) and wanted us to reference its heritage without dwelling on it.

The Champagne Velvet bar tacker is meant to be another nod to the 1940s CV can. It’s made of tin to keep it traditional, but shaped like a diamond for a touch of modern edge.


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