Young & Laramore

License to Dream: Virage

Since we created this fashion brand 10 years ago, we have continuously evolved it in appropriate, yet surprising ways—because that’s what fashion does. This year, the By Brizo campaign emphasizes that fashion encompasses not just clothes, but an entire lifestyle. As ever, the ads—speaking to the inspiration behind each luxury fitting—are amplified by events, digital collateral (ranging from pre-roll to blogger relations), and other accouterment. It’s also of note that as trends go, this brand has been ahead of them since its very start, partnering with Jason Wu in 2007—well before the designer’s ascent to the international stage.

The “License to Dream” campaign was created to bring the bath experience to life. Partnering with world-class artists and illustrators from around the globe, these print ads practically popped off the page–a clear evolution of Brizo ads of the past. In order to illustrate the Virage Freestanding Tub FIller, we wanted to create a scene that juxtaposed chaos with calmness to evoke the feeling an individual has when they come home after a long day of work and finally get to breathe a sigh of relief as they step into the bath space: an Oasis for One.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website