Young & Laramore

License to Dream: SmartTouch


Since we created this fashion brand 10 years ago, we have continuously evolved it in appropriate, yet surprising ways—because that’s what fashion does. This year, the By Brizo campaign emphasizes that fashion encompasses not just clothes, but an entire lifestyle. As ever, the ads—speaking to the inspiration behind each luxury fitting—are amplified by events, digital collateral (ranging from pre-roll to blogger relations), and other accouterment. It’s also of note that as trends go, this brand has been ahead of them since its very start, partnering with Jason Wu in 2007—well before the designer’s ascent to the international stage.

The “License to Dream” campaign was created to bring the bath experience to life. Partnering with world-class artists and illustrators from around the globe, the print ads, including this illustration designed to introduce Brizo’s innovative SmartTouch Technology, practically popped off the page–a clear evolution of Brizo ads of the past.


Brizo


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website