Young & Laramore

Dream. Shower.


Since we created this fashion brand 10 years ago, we have continuously evolved it in appropriate, yet surprising ways—because that’s what fashion does. This year, the By Brizo campaign emphasizes that fashion encompasses not just clothes, but an entire lifestyle. As ever, the ads—speaking to the inspiration behind each luxury fitting—are amplified by events, digital collateral (ranging from pre-roll to blogger relations), and other accouterment. It’s also of note that as trends go, this brand has been ahead of them since its very start, partnering with Jason Wu in 2007—well before the designer’s ascent to the international stage.

To bring the “Dreams” campaign to life, we collaborated once again with Jason Wu, this time asking him to design dresses inspired by Brizo collections. Those dresses were then shot underwater to create a luxurious, dream-like scene as seen here in this print ad for Brizo Raincan showers.


Brizo


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website