Young & Laramore


When the lacrosse brand Brine needed to promote their equipment to a youth-oriented market, we developed three apps, Shootout—a flick game that quickly became one of the App Store’s most popular lacrosse games ever—Hotshot, and Shootout 2.

Within the first three weeks of its release, Shootout had been downloaded 70,000 times, received about a million and a half plays, and taken on its own hashtagged life in social media.

View Shootout 


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website