Young & Laramore


When the lacrosse brand Brine needed to promote their equipment to a youth-oriented market, we developed three apps, Shootout—a flick game that quickly became one of the App Store’s most popular lacrosse games ever—Hotshot, and Shootout 2.

After the success of Shootout, came Hotshot—an intense target practice game with 3-levels that move players from the “dorm” to the “locker room” and eventually, “the field,” designed to test users’ speed, awareness, and shooting accuracy.

View Hotshot 


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website