Trane Technologies
Brand Theme Expansion
“1. Vague Idea of What Brands Are Doing”
“2. Hard to Define”
“3. Sustainability Seems Expensive”
“4. Sustainability Can Tip the Scales”
“5. Not Sacrificing Performance”
“6. COVID Making People More Aware”
“7. HVAC and IAQ”
“8. Healthy Home Not Resonating”
“9. Perfect Comfort Not Achievable”
“10. Recognizing Discomforts”
“11. Love It or Don't Care”
“12. Thermostat Just Temperature Control”
“13. Not Installer's Wheelhouse”
“14. Prepare Better”